Tag Archives: Custom Theme Design

WordPress Themes: Free, Custom & Premium

There are a huge amount of not only free WordPress themes available; there are also a wide variety of premium themes available as well. These free themes can be found on various sites, however the best source for free themes, has to be the WordPress.org site itself, as all the themes available there have been vetted and tested.

I would urge anyone looking at either the free or premium theme route, to only source their theme from known reputable sources, as there have been many themes released that have contained dangerous and malicious code.

Free WordPress Themes

WordPress themes selection toolFree themes tend to tailor for a wide variety of site styles, where as the premium themes tend to be slightly more targeted towards certain niche markets, such as news, magazines, online shops and professions.
Of course, because these themes are free, they will have already been installed in thousands, or even millions of other sites. So this will mean your site will lack the identity and professionalism your business deserves.

Premium WordPress Themes

The downside of these premium WordPress themes is that they are often packed with ‘features’ and plugins built-in. This makes setting your initial site up, fairly easy as you don’t have to go hunting for plugins to give you the functionality you may need.

Note I said ‘downside’ – no, that’s not a typo.

You see, these built in features are often not optional, so if you buy a premium theme and the functionality does not quite do what you want it to, then you will either have to hire a developer to customize the code, or if you are able to, you can get your own hands dirty and dig into the code yourself. However, do not edit the theme code itself, as any future theme updates will remove any of your custom over-rides.

The result of all the extra features in the theme, means your site could be slow to load, due to ‘code bloat’, meaning it will have un-required code loading with each and every page, resulting in a slower site which means frustration for the site end users.

Then in months or years to come, when you want to switch the theme to match the latest design craze, or a new company branding things will get very tricky. As once you change your theme, you instantly loose all those features that attracted you to the theme in the first place.

So, how-about custom designed themes?

Having a theme designed specially for your business, means we are able to tailor the exact design requirements that you need in your theme, without any of that ‘bloat’. Features are built into the site via plugins. This means that you can carry these on to a new design if required in years to come.
using SublimeText to code WordPress themes A theme that is custom designed, means we can make your theme lean and fast. With no wasted code, or bloated features that don’t quite fit your need.

A well-crafted custom designed theme should require very few updates in its lifetime. Also, since the features are integrated via plugins that are separate from your theme, it means we can alter the functionality of the site without upsetting its overall look and feel. Similarly, should your company brand change, it will be relatively straight-forward to alter the look of your site, without interfering with the functionality.

Although we mainly offer custom designed themes, we do occasionally work with free or premium WordPress themes, if our clients’ requirements or budget dictates it. For a free initial consultation, contact us for a chat. We can go over the site requirements and guide you on which approach would be best suited for your online presence.